reating personalized content - visual and verbal - for brands to promote sales and increase brand awareness indirectly. Personalized content are more effective because the audience are more likely to interact with personalized content than an actual ad; therefore; Microswift brand ambassadors engage in visual content through numerous photoshoots and video shoots to represent the brand in a positive manner along with personalized content form the clients staff and physical location.

Each visual content is correlated with an article in the Socialista’s blog that features the brand through a personalized twist.