Blog and Insights

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Digital Marketing

New Year New You - 10 New Marketing Strategies to 10X Your Business in 2020

In our past articles, we have talked about marketing trends in 2020. In this article, let’s dive in specific strategies you can do RIGHT NOW to fast track the growth of your business:
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Design

Five Essential Web Design Principles To Skyrocket Your Conversion Rate

We all know that having a good website is important. But how important, exactly? 46% of people say a website’s design is the number 1 indicator if a business is credible or not (according to a study by Stanford...
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Creative Marketing

Creative Marketing - What Is It and Why You Need It in 2020

What is “creative marketing”? Maybe you have heard of that term before but never understood what it really meant. What makes that kind of marketing specifically “creative”? Is it the way in which the advertising is...
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Social Media

Instagram Removes Likes - What Does This Mean For Your Business?

Beginning in July 2019, Instagram has been testing removing likes for mobile users in 7 countries including Canada, Brazil, Australia, Italy, New Zealand, Japan and Ireland. Based on the initial positive response, the app...
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Digital Marketing

Gen Z Consumers: The Emerging Generation that Could Change Your Whole Business

Characterized as someone who’s born between 1997 and 2012 (Pew Research Centre in 2019), Generation Z is the newest generation to enter the workforce and start...
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Digital Marketing

Top 5 Digital Marketing Trends That You Shouldn't Ignore in 2020

“Tis the season”! As 2019 comes to an end and 2020 is knocking on the door, it’s time to wrap this year up and plan for the next year - 2020, the beginning of a new decade! Our marketing experts at Microswift have ...