When customers need what you offer, they don't scroll. They search. Microswift builds and manages Google Ads campaigns that put your business at the top of that search, and turn the click into a call, a booking or a sale.
Google Ads reaches people at the exact moment they're looking for you. But without the right keywords, ads and tracking, it can burn your budget fast. That's where we come in.
We run your campaigns like they're our own money: focused on buyers, not just traffic.
High-intent keywords that bring in buyers, plus negative keywords that stop wasted spend on searches that will never convert.
Ad copy written to stand out, sent to landing pages that match the search and are built to convert.
Conversion tracking for the calls, bookings and sales that grow your business, not just clicks and impressions.
Bid adjustments, new negative keywords and budget moved to what's working, every single month.
We pick the campaign types that fit your goals and budget, instead of switching everything on and hoping.
We review your current ads (or your market, if you're new), your competitors and your website, then show you where the opportunity is.
Keyword research, campaign structure, ad copy, landing pages and conversion tracking, all set up before a dollar is spent.
Campaigns go live and we watch them closely in the first weeks, cutting waste and backing what works.
Ongoing bid, budget and ad improvements every month, so your campaigns keep getting better over time.
Every free audit includes a Google Ads competitive analysis of your local market. It's the same report we walk every new client through before we start.
Share of top-ad positions for high-intent local searches
Illustrative example. Your audit uses real data from your market.
We've marketed businesses across these industries, so we know what people search for and what makes them call.
One all-inclusive monthly price: your Google ad budget, campaign management and ongoing optimization. Your free audit shows what that budget can do in your industry and area.
Get my free auditGoogle Ads campaigns with Microswift start from $2,000 per month, all-inclusive: your Google ad budget, campaign management and ongoing optimization. The right budget depends on your industry, location and goals: a click for a family lawyer costs far more than a click for a pizza shop. Your free audit includes a recommended budget for your business.
Ads can start bringing in clicks and calls within days of launch. The first one to three months are about learning: we find which keywords, ads and audiences convert best, then put more of your budget behind them. Most campaigns get steadily more efficient over time.
Most likely. In the local markets we analyze, the established businesses in an industry are usually already bidding on the searches their customers make, and the top ones often spend thousands of dollars a month. Your free audit shows who's bidding on your customers' searches, how they position themselves, and where the gaps are that you can win.
The actions that make you money: phone calls, contact form submissions, bookings and online sales. Clicks and impressions are useful, but they're not the goal.
Yes. Microswift builds and manages websites as well as landing pages, so every ad can lead to a page that matches it and is designed to convert. Sending ads to a generic homepage is one of the most common reasons campaigns waste money.
Google Ads brings results fast and you pay for each click. SEO and AEO take longer but build visibility you don't pay per click for, on Google and in AI tools like ChatGPT. Many businesses run both: ads for leads now, SEO for long-term growth. See our SEO + AEO services.
Microswift is based in Mississauga, Ontario and manages Google Ads for businesses across Canada and the GCC, including the UAE.
Book a free Google Ads audit. We'll show you what your customers are searching for, what your competitors are doing, and what it would take to get you to the top.