6 Practical Strategies To Include In Your Marketing Plan This Year


Media production, digital media, branding and website design are all new and improved ways to market a business. Are you creating content and marketing campaigns that will prepare you for the future? No? Well then, you need to get started pronto! To successfully market your brand or business, there needs to be meaning behind each post and ad, so make your marketing plan intriguing, different and captivating!


It’s never too late to revisit new digital marketing trends, if anything, this will only help you to get on that level up on the ladder to success! You need to constantly be on the lookout for innovative ways to bring light onto your business which means you have to stay present. Technology, social media platforms and digital marketing will rapidly change in the coming years, so you need to implement practical strategies into your marketing plan today to make sure you don’t fall behind in your industry.


1. Conduct Customer Research

Look into your social media analytics and your website data to get a better understanding of what consumers needs are and what is trending when it comes to products or services. Take the time to ask your customers what they expect from your business and what they are specifically looking for. You want to be the business that solves their problems and that can be relied on. By doing your research and conducting surveys, you can come up with alternative solutions that your competition hasn’t even thought of.

Customer research Strategy


2. Focus On Branded Content

Do you want to have a long lasting visual identity? The answer should be yes! You see, in order to grow your online presence and capture people’s attention, you need to have a purposefully crafted brand identity. This is when you can fixate on your unique brand message and make it known of what it is that you stand for. Here at Microswift, when we have helped our clients come up with their own branded content strategy, we like to follow our three P’s which are purpose, proposition, and personality. This is how we can construct a successful brand identity and create seamless designs for their content.


3. Advertise On Multiple Channels

Delivering information about your products and services on different platforms should be one of the most important aspects of your marketing plan. After all, how can you expect to gain recognition if you sit back and don’t make use of the multitude of channels that are offered nowadays? Almost all consumers are active on at least one social platform whether that be Facebook, Twitter, Instagram or YouTube. Be sure to connect with them digitally so that they are constantly updated on the latest news about your business.

Digital Advertising


4. Create An Online Community

What’s so amazing about social media is that you can create pages and groups for likeminded people who share the same interests! You can do this for your business too. By creating a customer community online, you can get your brands message out into the open and start conversations with consumers. Invite people to your page and encourage them to a join a group talk, live Q&A period, discussions or to participate in a survey. Not only will this help you form strong relationships, but you can provide information to the public about your business in a fun and engaging way!


5. Come Up With A Video Content Strategy

Video is important to use when it comes to teaching the community about your products/services in a visual way. According to WYZOwl, 94% of marketers say using video has helped increase user understanding of a product or service. What’s more, videos can be used in a variety of different ways like on social media, shooting ad campaigns, conducting webinars, sending direct personalized messages over email and hosting live sessions.

Video Marketing


6. Implement A Referral Program

This is a great approach that you can take to incentivize people to refer their friends or family to your business. Having an affiliate or referral program will allow you to spread the news about your products or services more easily! This will also establish you as a credible and well-liked business which can then lead to an increase in your customer base down the road. Some other benefits of including a referral program into your marketing plan are: being able to form long lasting relationships with consumers, increase brand loyalty, improve conversion rates and improve sales revenue.

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