What can a good branding strategy do for you? A whole lot! As a small business owner, you may sometimes think that branding is only for the big dogs such as Apple, Starbucks or Adidas, but this is far from the truth. In fact, a lot of smaller business have been improving their branding game ever since the start of the pandemic, and to that we say FINALLY!
It doesn’t matter how big or small your business is because in the end, it is your branding strategies that’ll help you achieve success and grow your business. You don’t need a huge budget to build a branding strategy from the ground up and this is the concern that a lot of small business owners are facing. Microswift is known to help the small business community because our agency believes that these businesses can truly make a name for themselves in their market. We want to help you get to where you want to be in your industry. So, let’s take a look at five branding strategies that can help you take your business to the next level.
1. Define Your Brand Identity
Here at Microswift, we can help you build a strong brand identity from the ground up. To us, a brand is not just a name or symbol, there’s a meaning and purpose behind every brand that we create. Your identity symbolizes your values, overall mission and who you are. You should know your industry like the back of your hand, so by analyzing what’s been working in your industry and what hasn’t, you can figure out ways to ensure your branding stands out! Be different. Use industry trends to help you create your identity because you can then connect with consumers more easily and build your brand appropriately.
2. Use Visuals
At our agency, we spend time with our clients to take an objective look at the industry they’re in. Next, we articulate the brand’s purpose, promotion and personality through visuals. Customers love to see the visual side of businesses and there’s a smart way to communicate with consumers in a visually appealing way which is through media production and beautiful branded designs. This is how you will attract and retain customers; you need to constantly create new and enticing branded visuals to inform consumers on your brands’ latest updates. A balance of creativity and intellect creates an unforgettable visual identity.
3. Establish Yourself As An Expert
With your content, you can highlight your industry expertise which will then lead consumers to think of your business as a leader in the market. Your audience will come to trust you and eventually your business can be a go-to resource when it comes to subject matter on your industry. You should develop a strong online voice to get yourself recognized by more consumers because you can the form strong relationships which will strengthen your business and drive traffic.
When a brand tells an emotionally driven story, it can reach more consumers and engage with them on a higher level. Tell a story that your target audience will be able to relate to and plan it out correctly so that you know you will get a positive reaction from consumers. Remember that this story needs to correlate with your brands’ overall mission statement and identity.
5. Leverage Social Media
Like we previously mentioned, content strategy is extremely important. Social media marketing will help to grow your business, if done correctly. What you need to do here is create branded posts that are relevant, engaging and powerful that will for sure create a buzz in the market you are in. Your brand identity is what make you constantly recognizable to consumers. At Microswift, we help our clients to make clean social media feeds due to the fact that online platform algorithms favour branded content. It takes design, skill, talents and graphic knowledge in order to fully optimize all social media channels.
Branding is about connecting with consumers in a personal and emotional way. You can establish a positive reputation within your market and evoke trust from your customers. Share your valuable brand message to the world and create opportunities with a well-planned brand strategy!