Branding. What is branding? Why do we need branding? How do we achieve proper branding? Well, branding is defined as long lasting visual identity. If you are starting up a new business, or you even have a small business already started, maybe branding has crossed your mind. Branding your entire business can seem like a very overwhelming thought, especially if you are just starting out. Perhaps you are starting from scratch and have no idea where to start. Or perhaps you have already come up with a name, logo, and slogan but you want your business to seem more developed and professional. Either way, Microswift can help with that.
Microswift specializes in branding for businesses of all sizes:
It doesn’t matter where you are in the creative process of branding your business. Whether you are just starting out fresh or you already have a solid structure of branding in mind, Microswift is here to help you achieve all of your business-related goals and aspirations. We believe that branding is more than just a simple name, logo, and slogan.
To help your business stand out and shine brightly amongst your competition, it is important to create long lasting brand identity that will have potential clients of yours recognizing your business from anywhere. It is the impression that you leave on them that will keep your business fresh in their minds. But what exactly does that even mean? How can your business leave a long lasting impression on strangers? The answer is not as complicated as you might think…
With the branding of any business, it is important to keep a set colour scheme in mind when creating an overall aesthetic. Keeping it simple with a mixture of complimentary colours will help define the visual experience of your business. Sticking with those chosen colours throughout any design endeavour will help keep your theme consistent throughout your branding and allow potential clients to get a good sense of the mood behind the colour scheme you chose. Colour represents the “feeling” behind a business and it is crucial to choose colours that best represent the message you are trying to convey. Once you have a set colour scheme in mind, consistently stick with it all the way through.
“We spend time with our clients to uncover what their brand really stands for. Then, after taking an objective look at the industry and their ideal clients, we articulate the brand’s purpose, proposition, and personality.”
When it comes to branding, it is best to keep your design as simple as possible. Including a variety of mis-matched colours, an array of different fonts, and many overcrowded animations may be more confusing to the eye and confuse the viewer. Think about some of the best branded logos in the world… the elegant swoosh of Nike, the distinctive bitten fruit of Apple, the golden arches of McDonalds… all of those logos need nothing but distinctive colour and minimalistic symbols. They don’t require a brand name or slogan, their minimal and easily recognizable design speaks for itself. In order for your business to achieve maximum recognizability, you must first declutter your design and keep it minimal.
“A balance of creativity and strategic thinking creates an unforgettable visual identity. We apply design fundamentals of simplicity, elegance, and attention to detail to create seamless and beautiful designs.”
When it comes to successful branding of a business, think about the times that you have been impressed by a company name, a logo, or a slogan. What specifically about it resonated with you? Why did you remember it? It probably stuck in your mind because it was clever. With a little bit of imagination and creativity, you too can create clever branding that will leave a long lasting impression in viewers minds. Either by designing an inventive logo that mixes typography, animation, and colour or by creating a catchy slogan… incorporating a clever and creative flare into your branding will help viewers easily recognize and remember your business for years to come!
“Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.” — Jason Hartman