Social Media Tips For Your Business
“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.” --- Bryan Weiner
It’s no secret, the internet is a very powerful platform for businesses to market themselves and social media has dominated the online world for many years now. The best way to market your business and gain exposure is through social media. However, the world of social media is so vast… there is Facebook, Instagram, TikTok, Twitter, YouTube, and many more. What are the most important tips for each platform to ensure success? We know that not every organic business starting out can afford to pay for monthly social media ad campaigns. So how can you get a good handle on starting out on social media? Microswift is here to help! Here are our top 3 tips for free social media success…
Customized Digital Media
The first thing that a viewer sees when they view your marketing campaign is the digital media that you are presenting on behalf of your company. You want your digital media to be original, creative, and imaginative so that is captures the attention of the viewers right away and intrigues further interest in exploring your company. The digital media you present often says a lot about the principles of your company so you want to step up your social media marketing game by creating, editing, and presenting your own unique media that speaks to the character, individuality, and personality of your brand.
“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” — Kami Huyse
If a viewer is hooked by the digital media that you present to them through social media marketing, they will then feel compelled to further explore what it is your business wants them to know. Most often, they will continue on to read your caption attached to the digital media that you have presented. What you say in your caption is just as equally important as what you present through your digital media. It needs to be informative, clever, and concise. Nobody wants to spend the time reading a long paragraph worth of information being thrown at them, but on the flip side, the viewer will not fully grasp the idea of what your business is trying to offer if your caption is too short and unclear. When creating captions, it is important to put careful thought and consideration into what you are saying; it should be relevant, catchy, and concise.
“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” — Bonnie Sainsbury
Now, what are hashtags? Hashtags are often a difficult concept to grasp but once you fully understand how you can use them effectively, they will help skyrocket exposure for your business. Hashtags consist of the number symbol: # and are classified as a metadata tag used on social networking platforms to help connect all relating posts with the same theme. Using popular hashtags that relate to the theme of the content that you are posting will put your digital media out there for many to view. It will raise traffic on your social media account, it will help increase the amount of likes and comments you get, and will help eventually boost your followers. Hashtags are the gateway to becoming part of a community of like-minded people on social media.
“Content is fire. Social media is gasoline.” — Jay Baer