It’s one thing to have a good Facebook page and another to have a great Facebook page.
There are strategies to use when it comes to growing your profile and ensuring that it delivers important information pertaining to your brand. It’s important to understand the fundamentals of Facebook marketing so that you can promote your blog, service or products the right way that’ll reach your target audience. Facebook is a leading social media platform where there are 1.84 billion users active on it daily and more than 200 million small businesses around the globe using its tools.
How can Microswift help your business with Facebook marketing? We can share your information creatively with a unique approach and strive to ensure that your online presence is optimum. If you are extremely busy and feel that you can’t fully dedicate time into optimizing and maintaining your businesses Facebook page, we can help you.
Let’s get into the specifics of how you can utilize Facebook for your business:
Make a business page, start a group, host live sessions, produce ads, post high quality images, use hashtags, and post relevant and entertaining content.
First off, you need a page and most importantly a business page. Of course, you can post about your business on your own personal profile but if you want to utilize the business features that are offered, you have to make a business page. Some of the features include ads, collaborating with influencers or other brands, and the business suite that allows you to connect your Facebook page to your Instagram page so posts can be shared to both platforms.
Start a Facebook group. This is one of the most effective ways that you can grow your brand online. Groups are networking hubs, you are able to connect with people from all around the world that could be interested in your brand’s services. Once you create a group, remain active on it by sharing your businesses news, any deals or promotions, starting discussions and overall developing strong relationships with the community. Your group members are there to learn more about your business and what it can offer to them so be active and engage with them.
Hosting a live session on Facebook is an entertaining way to talk to your audience and give off more of a friendly appeal. On top of that, you can even engage in live demonstrations of your products, film how-to’s, host Q&A periods or interview people that are in the same industry as you.
Produce ads. This is a big one. The main goal with this is to maximize your reach. Boost your posts or create an ad campaign. Microswift offers both a media production service and social media marketing service that can aid in developing top-notch campaigns and advertisements. Before getting started, we want to know who your target audience is, what you are trying to showcase and what your audiences interests are. We use these factors when planning out a brand’s Facebook campaign or post because we want to display content that interests the target audience. Our goal is to create a buzz in your market and offer ads that will blossom online.
It’s been proven many times that quality trumps quantity. For our own brand and for our clients, we go above and beyond just the average upload a pic, write a couple of words and post. We customize captions and images that best fit the brand and their niche while staying on trend with hashtags and best schedule times. Your brand identity is what makes you recognizable to your customers and Facebook algorithms favour any sort of branded content. Our agency experts put their design skills and graphic knowledge to the test in order to provide businesses with a branded post.
Use hashtags. Do not look past these! Hashtags have always been made available on Facebook but the key note here is to use them effectively to promote your business. By using hashtags that are relevant to your industry or brand, Facebook will ensure that your posts are seen by the right kind of audiences. Using hashtags that match your niche will increase the chances of your business being found organically.
Post content that adds value and meets your customers needs. If you need some inspiration, you can check out our Facebook page to give you a better understanding of what we like to do! We use graphics, branded posts, campaigns, videographics, integrate our website and create catchy, modern content that gets right to the point. Seriously, you CAN bring your brand to all new heights when you plan out your media.
Facebook is such a popular platform and we want to help you use it the best way possible that’ll bring light onto your business. Our resources will be here waiting for you to help you every step of the way!