The digital realm has been more crowded than ever. How can you make yourself stand out from the rest of the businesses that are in your market? Microswift’s integrated marketing strategies can set you apart and help your brand excel on every multi-media platform. We like to help our clients out with their goals surrounding Google SEO, social media marketing, website design, analytics, reporting and support with media production pieces.
Now, let’s just say that your business is flourishing and your digital presence is up to par but you want to take a step further to reach even more people. We have a solution and that is digital advertising.
Digital advertising is the process of delivering promotional content online through platforms such as social media, web pages, and search engines. Done correctly, you can drive traffic to your website, direct your products/services to the right audiences, measure results, compile data and be seen across a multitude of channels! The list goes on! Now that you have a better idea as to what digital advertising entails, let’s look into 4 different types of online advertising that are used by a variety of businesses. Perhaps going into the details of these specific types can help you determine which would be suitable for your own brand or business!
this is promotional content that can be played before, during or after a streaming of a video. It’s best to play these kinds of ads with content that is related to the same topic. For example, if you are a beauty salon, you can play your ad before, during or after content that is discussing beauty hacks, makeup, hair care, etc. Video advertising continues to grow and become more popular each and every day. People enjoy visual components because it’s an entertaining way to gain information. Including video ads whenever possible will help you to promote your products and services while engaging consumers at the same time.
Paid search advertising-
this is when an ad appears at the top of the search results on search engines like Bing, Yahoo or Google. This is usually a text ad that includes some sort of headline, link to the destination and description of what the ad is all about. This is one of the easiest ways to drive traffic to your site because paid search ads can bring in all sorts of different audiences. If you are not familiar with pay-per-click or Google ads, work with experts who are! They will provide you with their expertise and help you get started with advertising, come up with unique branded designs and develop keywords that can target specific audiences.
this is when the ad is designed to match the overall appeal of the other surrounding content. These ads can be found on social media feeds or as recommended content on a web page. What’s important to note about this form of advertising and why it works so well is that native ads fit the flow of the page they are found on. These ads can result in higher engagements due to the reason that because they are blended in so well with the other content, people don’t even realize half the time that they are clicking onto an ad!
Social media advertising-
your business can create branded posts, designs, text, images and short videos on different platforms like LinkedIn, Instagram, Tiktok, Facebook, Twitter and Pinterest! The fact of the matter is that social media will continue to rise and new features will always be added. Working with experts that are well-rounded in social media is not a bad idea. This kind of advertising takes time and consistency and if you aren’t able to dedicate some time into your schedule to focus on your social media ads, then you won’t be able to flourish with this kind of advertising. So, consult with marketing specialists that will be able to help you out. You won’t regret it!
In conclusion, you want to make sure that your digital advertising is done right. Online advertising doesn’t just happen in one night, it takes time, work and dedication. For more information, we encourage you to contact Microswift experts who know how to approach digital ads efficiently and successfully.