Is Your Marketing Stuck In The Past?

Everyone out grows at some point in time and needs to adapt. That is just how the world works. A baby outgrows a bottle, cloth, shoes and needs to adapt to the next stages in life. This is just a metaphor but in reality this isn’t any different than any marketing process. Think of your marketing as a baby, it outgrows old tactics, ideas and previously used strategies and needs to adapt to new ways of marketing a business.


IN THE 70’s & 80’s


In the past decades, marketing has evolved tremendously. Let's take the 70's as an example. In the 70’s there were only 2 popular ways of getting your way into the market. The use of “TV”; which back then, had just 3 channels and through Black and White Newspapers. At that time participating in either was a great success for any business and helped spread the word. As decades evolved and moved into the 80s, the existence of Cable TV had come into place. It reshaped the industry. Cable TV allowed for the advertisement of products and companies to become internationalized and reach a worldwide audience, similar to what the internet has done in this decade.


People adapted right away and moved to marketing strategies and tactics that worked best during that given “Time Period”. And so did the consumer, they adapted to the news ways of advertising. When 30 seconds or 15 seconds Ads came into existence in the 80’s, businesses weren’t stuck in advertising tactics from the 70’s they shifted their mind set and took on new ways of running their business.

Old School Marketing


IN THE 90’s


As time progressed and we moved into the 90’s, advertising, marketing and the whole process kept changing with new ways evolving. The “Internet” became a tool. It become all about content marketing. Print Marketing in the form of brochures for example become prominent. Fax machines became a great way to market and advertise, Sponsored television, chain emails, blogging and Google were all prominent. As clear as it is, tv advertising still existed from the 70s to the 90s but was less of a prominent tool. As new tools evolved, business adapted and moved ahead.

Advertising And Marketing Campaigns


THE 2000’s


As we moved into the 2000s, many more tools became accessible; Marketing Campaigns, Social media Platforms such as Linkedin, Facebook, YouTube, Twitter, the launch of Wordpress in 2003, the launch of Google’s real time search engine results in 2009. What does all this mean, 2 words -  evolving and adapting. Growing out of old habits and tactics.


For example with all the new tools launched in 2000s, the effectiveness of marketing and advertising in a newspaper would be like operating at a 70’s era level. At that time it worked, but now the market is way to noisy for a consumer to want to search in a newspaper. In this era, smart phones became popularized giving way easier access to consumers to browse the internet and digital platforms and thus a popularity in online marketing.


“In 2011, the web-use % overtook TV viewership among the youth demographic”. This decade saw a massive change in the way consumers operated online.


This created a dominos effect, mobile usage surpassed desktop traffic, forcing business to ensure their websites became mobile optimized. With everything mentioned, it is literally impossible to market a business using a different decades marketing practices.

MarketingStrategy


NOW


As we came into the 2020, tactics are now at their peak. All business need to have a strong presence using current up to date marketing practices to be able to gain the benefits.


More Posts

You Might Also Like

Read More
Plastic Surgery Marketing

The In’s and Out’s of Plastic Surgery Marketing Secrets

Every Plastic Surgery clinic’s ultimate goal is to ensure their image and message they are conveying is appealing to their clientele. This can be easily achieved through means of exceptional web graphics and web design that have clear “Call to actions”.
Read More
Digital Marketing

Here are our predictions for the Marketing industry's future

It’s fair to say that without marketing a business can not exit! Yes that is a bold statement, but backed up with solid evidence and past experiences and encounters. Marketing helps the growth and is the major driving engine to any given business.
Read More
Creative Marketing

The endless advantages of business photography

Besides providing a genuine look into your business by telling your authentic brand story, it is also important to add a flare of creativity into your digital media. Adding creativity gives our creative marketing team a chance to push the limits of imagination, think outside-the-box, and design photos and videos that not only represent your business but do it in a unique way that helps your business stand out and shine!
Follow Us

We’re Social