Personalization at Scale: Marketing Ways To Generate Powerful Custom Audiences‎

Why Your Business NEEDS Personalized Marketing

“The best marketing doesn’t feel like marketing.” — Tom Fishburne

Online Marketing

Going into the business world in 2020, the competition is fiercely competitive! It doesn’t matter what industry you are specialized in, you always need to be on top of your marketing game to help yourself stand out from all other businesses in the same field of work. What does it take to truly rise above your competition and show some originality in your marketing? Well, Tom Fishburne said it right, “the best marketing doesn’t feel like marketing”, so when creating your marketing plans, you want to make sure that you are adding imagination, creativity, and originality into the work that you produce as you want to create something unlike no other that turns heads, catches eyes, and grabs attention. If you are still not sure how you can implement this creative style of marketing into how you sell your brand and business, stick around for Microswift’s top tips on how to create personalized marketing like a pro!

“Marketing is no longer about the stuff that you make, but about the stories that you tell.” — Seth Godin

Customized Photography


When it comes to marketing a product or a brand, the go-to tactic for visuals is most often stock footage from a generic website that everyone else uses for their business. These photos are easily recognizable by the general public and often leave the impression of mediocrity, since they have seen the same photo recycled over and over again. Even if a viewer has not already seen that exact photo before, they often get the sense that it is stock footage as stock imagery has a certain “feel” of inauthenticity behind it and this may lead to mistrust of a business or brand. Most marketing is presented online, therefore, a viewer will quickly decide based upon what they immediately see if they decide to place their trust in the business or not. If a viewer feels personally connected through the marketing they see, they are more likely to explore the brand further which leads to a new potential client. Although stock imagery is often the easier option, where is the originality? Imagine, create, inspire!

“Content builds relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis

Customized Videography

Similarly to stock imagery, stock video is often used for more advanced marketing campaigns where the viewer is watching a 5, 10, 15, or 30+ second promotional video. These videos can be found on websites, social media (as paid posts or stories), or on YouTube as ads that marketing a product or company. When it comes to video marketing, it is even more important to avoid the use of stock footage as it can look quite generic, plain, and uninteresting for the viewer to watch. The average attention span of viewer is at a maximum of 8 seconds which means that if you want to hook your audience, you need to be original and imaginative right from the start. If a viewer notices that they have seen the same stock footage used over and over again in marketing, it will leave them completely uninterested. It is important to shoot, edit, and create your own unique videos for marketing purposes as it shows brand personality and quickly instills a sense of trust for your business.

“Don’t be afraid to get creative and experiment with your marketing.” - Mike Volpe

Be a Human, Not Just a Brand

Creative Marketing

A mistake most often made when it comes to business marketing is that most companies forget to act human when selling themselves. Yes, it is important to be professional in the way you present your business online, but it is also just as equally important to be relatable to the demographic you are targeting your business marketing towards. Some of the best marketing in the world has been simple, clever, and relatable. It is important to keep this in mind when creating your marketing campaigns as you want your viewers to remember your business in the long-term. If you are being generic in the way you present your business, the viewer will quickly lose interest and move on. If done properly, you can come across to your viewers as highly professional in your line of work, as well as creative, imaginative, and ultimately relatable. The marketing tactic of putting a little more humanity and personality behind your marketing campaigns will help you become memorable for years to come!

“Marketing is really just about sharing your passion.” - Michael Hyatt

More Posts

You Might Also Like

Read More
Social Media

Focusing on social media quality to gain quantity

It’s no secret, the internet is a very powerful platform for businesses to market themselves and social media has dominated the online world for many years now. The best way to market your business and gain exposure is through social media. However, the world of social media is so vast… there is Facebook, Instagram, TikTok, Twitter, YouTube, and many more.
Read More
Digital Marketing

“You are what you share.” Invest In Paid Social Media Ad Campaigns for 2020

You might find that throughout your social media journey, you are not gaining followers as quickly as you had of hoped, or perhaps that extraordinary photo you posted only got a dozen likes. It can be discouraging when you work so hard to build the best possible brand identity for your business and follow up with that by creating outstanding digital media.
Read More
Creative Marketing

Digital Marketing Demand Increase in 2020 - Up your Game with Innovative, Fearless, Marketing Ideas

When you think about the marketing that you have done in the past for your business, what is your go-to for visuals? What kind of digital media are you using? Is it media that you are taking yourself on your cellphone camera?
Follow Us

We’re Social