Why Your Business NEEDS Personalized Marketing
“The best marketing doesn’t feel like marketing.” — Tom Fishburne
Going into the business world in 2020, the competition is fiercely competitive! It doesn’t matter what industry you are specialized in, you always need to be on top of your marketing game to help yourself stand out from all other businesses in the same field of work. What does it take to truly rise above your competition and show some originality in your marketing? Well, Tom Fishburne said it right, “the best marketing doesn’t feel like marketing”, so when creating your marketing plans, you want to make sure that you are adding imagination, creativity, and originality into the work that you produce as you want to create something unlike no other that turns heads, catches eyes, and grabs attention. If you are still not sure how you can implement this creative style of marketing into how you sell your brand and business, stick around for Microswift’s top tips on how to create personalized marketing like a pro!
“Marketing is no longer about the stuff that you make, but about the stories that you tell.” — Seth Godin
When it comes to marketing a product or a brand, the go-to tactic for visuals is most often stock footage from a generic website that everyone else uses for their business. These photos are easily recognizable by the general public and often leave the impression of mediocrity, since they have seen the same photo recycled over and over again. Even if a viewer has not already seen that exact photo before, they often get the sense that it is stock footage as stock imagery has a certain “feel” of inauthenticity behind it and this may lead to mistrust of a business or brand. Most marketing is presented online, therefore, a viewer will quickly decide based upon what they immediately see if they decide to place their trust in the business or not. If a viewer feels personally connected through the marketing they see, they are more likely to explore the brand further which leads to a new potential client. Although stock imagery is often the easier option, where is the originality? Imagine, create, inspire!
“Content builds relationships. Relationships are built on trust. Trust drives revenue.” — Andrew Davis
Similarly to stock imagery, stock video is often used for more advanced marketing campaigns where the viewer is watching a 5, 10, 15, or 30+ second promotional video. These videos can be found on websites, social media (as paid posts or stories), or on YouTube as ads that marketing a product or company. When it comes to video marketing, it is even more important to avoid the use of stock footage as it can look quite generic, plain, and uninteresting for the viewer to watch. The average attention span of viewer is at a maximum of 8 seconds which means that if you want to hook your audience, you need to be original and imaginative right from the start. If a viewer notices that they have seen the same stock footage used over and over again in marketing, it will leave them completely uninterested. It is important to shoot, edit, and create your own unique videos for marketing purposes as it shows brand personality and quickly instills a sense of trust for your business.
“Don’t be afraid to get creative and experiment with your marketing.” - Mike Volpe
Be a Human, Not Just a Brand
A mistake most often made when it comes to business marketing is that most companies forget to act human when selling themselves. Yes, it is important to be professional in the way you present your business online, but it is also just as equally important to be relatable to the demographic you are targeting your business marketing towards. Some of the best marketing in the world has been simple, clever, and relatable. It is important to keep this in mind when creating your marketing campaigns as you want your viewers to remember your business in the long-term. If you are being generic in the way you present your business, the viewer will quickly lose interest and move on. If done properly, you can come across to your viewers as highly professional in your line of work, as well as creative, imaginative, and ultimately relatable. The marketing tactic of putting a little more humanity and personality behind your marketing campaigns will help you become memorable for years to come!
“Marketing is really just about sharing your passion.” - Michael Hyatt