If you have noticed that your marketing plan hasn’t really been getting you anywhere as of late, then perhaps it is time to re-evaluate your marketing tactics. Old school marketing was fine to use in the past because that’s all we knew, but now with advanced technology and numerous amazing resources, it’s time to move on and focus more on the present and future!
Even in just the past five years, there have been huge leaps in technology so when you think abut the past few decades, the changes are astronomical. Digital marketing is crucial for all businesses because it’ll help them prepare for the future and stay ahead of the game. Unfortunately, not many of us have access to a crystal ball so no one really can predict what will happen in the future. The key note here is to be as prepared as you possibly can. Let’s take a look into the past few decades to give you some insight into how marketing has changed and how exactly you can adapt to upcoming changes.
The 80’s Era
Customer relationships were focused in on at this point as businesses wanted to gain more respect and credibility from consumers. Print advertising was huge back in these days with the explosion of desktop computers and publishing. Another popular form of marketing in the 80’s was “guerrilla marketing”, this was when a business used somewhat unconventional and surprising factors to advertise their products or services.
The 90’s Era
This was when the “Internet” became a tool and just changed the world as we know it.
Content marketing and SEO were born, which as we know, is still wildly concentrated on nowadays and will continue to be around for quite some time.
The 2000’s Era
This is where you started to see a complete turnaround in marketing strategies. It shifted from mostly magazines, billboards and television to digital media (social media & mobile ads). At this point, business owners realized that technology was only going to advance from here so now would be the time to familiarize with what it has to offer and implement digital resources into their own marketing strategies.
The 2010’s Era
Here is when online marketing had shown its true colours because people started to figure out ways to filter out or even block certain advertisements. New online stores became very popular and people could shop like never before! Here is when marketing really started to cater to peoples need, wants and desires! Businesses put out more valuable content on their websites and social media pages, partnered up with other brands or recruited marketing specialists to ensure they were always a step ahead from their competition. Email marketing and ad campaigns became very popular and continue to be used all the time by marketers in the 2020’s.
The 2020’s Era
The internet is now highly personable and competitive. The majority of business owners now are tech savvy, however there are even more tools and resources that can be used. You now see almost all advertising done on cable or over digital media. Fortunately, there are agencies and marketing specialists that know the ins and outs of digital marketing since it has become such a huge part of the business world. These specialists know how to produce energizing and informative content that will set a business apart from the rest in this day and age.