“No, not important, I don’t even have the time for it”
“Why waste my money?”
“My business will do fine without it, I’m fine”
And the list goes on and on and on. There are many business owners who are still thinking this way or may have thought this way in the past until they have really taken the time to truly understand the importance of Online Advertising & Online Marketing. This marketing technique is really not a money sucking machine. In fact, if done right a business doesn’t have to break the bank to achieve results.
Many business owners are resistant and reluctant to try online marketing and are always seemingly justifying ways that they can just be fine off without it. The truth is your business may be fine for now, but what you don’t see and know is that your competitors and all other neighbouring businesses are investing the time and money for online marketing which in turn is helping them take more steps up the ladder. Within no time you will see and question why your business is static and stuck. Sometimes it isn’t what we are doing that we need to focus on but rather what the market, what our competitors, what our industry is doing. And if everyone else is trusting in Online Marketing and Online Advertising, what our opinion off it no longer matters, but rather we become the outcasts left behind in the marketing strategy game!
The benefits of digital marketing are really worthwhile. After all, we are in the midst of the digital age and everything revolves around the digital world. Let’s walk your business through the basics but very important aspects of Online Marketing & Online Advertising:
1. More Customers & More Online Visibility
The chances of customers knowing about your business without some kind of online presence is slim to non. Running Ads online or paid ad campaigns will only help you attract more and more customers. Speaking of the digital era, most people will do an online search as a first step to anything they are willing to invest in and make a purchase. Running Online Ads helps you gain visibility. Customers tend to investigate in a business that appears first in their search results. If your business has no online existence then you will never be found in the first place.
2. Increased Authority
Pay attention to this one, this is one of the most important points. It’s one thing to want to attract new customers and grow your business but honestly on a bigger scale the image and the reputation of your business is what is the most important goal. The way someone perceives your online image is a deceive factor to your business growth. Ranking high in SEO result pages from running Online Ads or participating in Online Marketing instantly boosts your business online credibility.
3. Hitting The Right Target
Online Marketing and Online Advertising practises allow you to market and target the exact customer base that you need to reach out to. With online marketing you can narrow the focus of your efforts and budget spent to only attract those who are interested in your products and services. When doing so, you are also bringing higher traffic to your website in which you will start to see more and more sales with time. With Online Marketing, your business has the power and ability to tailor your Ads to a specific and particular group of audience rather than a broad one, in turn resulting in efficiency and a budget well spent.
4. Building A Relationship
With Online Marketing, you are building a long lasting relationship. What does that mean? that means repeated transactions, ongoing communication, and customer loyalty. In short, it is a never ending cycle.
Now that we discussed the importance and benefits of Online Marketing & Online Advertising let’s go over some of the ways your business can engage in online marketing:
- Social Media Marketing
- Content Marketing
- Google Ad Displays
- Google/Facebook/Instagram AD Campaigns
Don’t waste your resources, time and budget on marketing methods that won’t help your business grow. Invest in something that works and has proven to deliver results time over time. Invest in Online Marketing & Online Advertising.