Understanding The Nature of SEO & The Return On It's Investment

Why Your Business Should Invest in Google SEO

“Google only loves you when everyone else loves you first.” — Wendy Piersall

So you have started a business. You have created a beautiful website, you have created outstanding social media platforms such as Instagram, Facebook, and Twitter, you have done everything possible to create an excellent startup for your business. For marketing, perhaps you have relied on the traditional word-of-mouth trick which has brought you a few clients/customers, or maybe you have invested in some marketing such as flyers, brochures, signs… or perhaps you have even tried some online marketing for your business through social media promotion. Your initial startup for your business has been going smoothly but you’re not seeing the rapid growth and success that you had initially envisioned. How could this be? You have done everything right; your website looks modern and professional, your social media is being updated on a daily basis, you’re promoting yourself organically as much as you can… why are you not getting an influx of clients/customers? Why has the traffic slowed down on your website and social media? Why, despite your best efforts, have you not been able to find the ultimate success that you are looking for? Well, the answer is simple. You are existing online organically. If you already have a solid base of friends and acquaintances who would be interested in your business and who could pass a good word along as some free marketing, existing organically online may have more success for you because when a potential clients goes searching for your website on Google, they already know what they are looking for. They already know the name of your company from word-of-mouth marketing so they will easily be able to track your website down online and increase traffic. The more website clicks on Google, the better. However, it takes a lot of website clicks for you to truly find success in the online world.

If a potential client is interested in the product or service that your business offers, they are going to search key words on Google to look up all types of businesses that fit their desired needs. What will draw their immediate attention, are the websites posted at the very top of the first page of the search result on Google. Most potential clients won’t go even past the first page on their hunt for research relating to what they have searched for. Although it is good to be on the first page of the search result, it is best to be at the top of the page amongst the highest ranked websites. The best way for you to achieve ultimate success in making your way to the top of the search results on Google, is for you to invest in SEO.

Now, what exactly does SEO stand for? SEO stands for “Search Engine Optimization”. What is search engine optimization, you might ask? Well, it is defined as the process of boosting the quality and amount of traffic on a particular website by displaying the webpage to the desired demographic of users on a search engine, gradually increasing the rank in which it is displayed on the search result. In simple terms, SEO helps attract attention, which leads to more website clicks, which then helps gradually boost your website to the top of the page in the search results on Google. So even if a potential client is not already aware that your business exists, Google will use the amount of traffic/clicks on your website along with essential key words to help promote you in the search results to get more attention from people searching on Google.


Interested in knowing more about Google SEO and how it can positively impact your business? Microswift has the best tips to keep you up-to-date about Google Search Engine Optimization and how you can use it in the best way possible to find ultimate long-term success for your business. Do you want to be more knowledgable about the subject of SEO? Keep reading to find out more…

Understanding The Nature of SEO

The online world is a fast-paced, competitive environment that is always ever-changing. The more that you know about Google Search Engine Optimization, the more educated on the topic that you are… the more you will be able to understand the true nature of SEO, how it works, and how it will positively impact your business. Staying up-to-date and informed on Google SEO and the changes that come along with it will give you an advantage over your competition because you will have the upper hand when it comes to understanding the world of online marketing and how you can constantly be adapting to these new changes as time goes on. Potential clients will recognize and appreciate your thorough understanding of the online world, which builds a better sense of trust and credibility for your business.

SEO Is A Business Investment

Search Engine Optimization

Maybe the thought of spending money on something so foreign like Google SEO seems like a complete waste of money. Who wants to invest money into something that isn’t guaranteed? When you invest in SEO, it’s a risk because it all depends on how your potential clients react to the website that you have. It’s not a sure thing that you will find ultimate success overnight, but as they say, all good things come with time and patience. If you want to find success online with your website, you need to put in the investment, the time, and the hard work (as well as patience). It may take months for your Google SEO to improve and for you to see the results that you want but if you are committed to building your business and attracting more clients through Google, this is the route you have to be willing to take. Investing some money in Google SEO will help gradually boost your website to the top of the search results which will lead to more interest, which will lead to more clicks, which will lead to more potential clients, which will lead to Google boosting you up even further in the search results. However, it takes time as it is a long-term investment. Good things aren’t rushed, good things take time. If you have come this far in creating an excellent website, what’s another few months for increased success in SEO? It’s an investment worth making because it will eventually help you earn money through new clients in the long-run. You will break even with what you spent and then make even more on top of that. Success!

Local SEO Drives Engagement


Localized Search Engine Optimization is a great way to drum up some extra traffic on your website! It is also an excellent way for local individuals in the area of your business to find you, show interest in you, and start sharing your business with other people. Now who doesn’t love some free word-of-mouth marketing? It’s a great way to add some credibility to your business because people trust the word of their friends and family. Local SEO helps pinpoint the location of your business and Google will display the most “search related” local businesses in the search result. It uses your geographic location to help drive people towards your business’s website as Google will use the location of your potential client and match it with all search-related businesses in their specific area. Local SEO ranges from towns, cities, and even provinces/states.

SEO Helps You Rise In Search Results

Google SEO

Let’s be 100% real here and keep it quite simple… if your business’s website is not on the 1st page of the Google search result, you most likely will not find the success that you are looking for when it comes to online marketing. In most cases, a potential client will not even go past the first page when searching for something on Google. Business’s that have their website at the top of the Google search page are more often seen as “professional”, “reputable”, and “credible” to the general public and these qualities are something your business should strive to achieve. To find the most success for your business, Google SEO is the way to get there!

“Authenticity, honesty, and personal voice underlie much of what is successful on the Web.” — Rick Levine

More Posts

You Might Also Like

Read More
Digital Marketing

How To Create The Ultimate Consumer Experience Online

Remarketing is a great way to re-engage past customers who might have taken an interest in your products and website. This is a productive tactic that can entice customers to come back and re-visit your business or brand.
Read More
Digital Marketing

What Is Business Remarketing & Why You Need It

Back in 2020, the COVID-19 pandemic forced businesses to modify their day-to-day operations and revamp their business plans to be solely based online. In light of this significant topic, we’re going to share with you some lessons that small businesses have learned as they adapted to the new marketing scene of 2021.
Read More
Sports Marketing

Branding - The ultimate skill for Successful Athletes

Your brand should immediately tell people who you are and what they can expect from you without actually saying the words. What are your skills, strengths, beliefs?
Follow Us

We’re Social

Microswift Instagram Posts Feed