Why You Should Invest In Paid Social Media Ad Campaigns in 2020
“You are what you share.” — Charles Leadbeater
In a previous blog article that we posted, we talked about some of the best tips for businesses when starting out fresh on social media platforms. We included important tips for beginners such as personalized content (e.g: customized photography and videography), using catchy captions to attract the viewer’s attention, and implementing powerful hashtags that relate to the media that you have posted on your profile. A combination of these three tips will give you a great head start when initially building up your social media platforms on Facebook, Instagram, and Twitter. If you have read our previous social media blog article and have taken note of our all tips, rest assured you can relax at the end of a long day knowing that you have a good handle on all of your social media platforms… however, your growth will be purely organic.
You might find that throughout your social media journey, you are not gaining followers as quickly as you had of hoped, or perhaps that extraordinary photo you posted only got a dozen likes. It can be discouraging when you work so hard to build the best possible brand identity for your business and follow up with that by creating outstanding digital media through photos and videos, and the outcome you get when you post it on social media is disappointing to say the very least. Maybe you’re wondering if there’s anything else you can do to give your business the boost it needs on social media. Or maybe you are wondering if there is a solution past organic social media growth at all that will get you where you need to be? Navigating the complex world of social media can be tricky, especially if you’re wanting to build a credible name for your business and don’t know where to start when building more professional social media platforms that will drive more traffic to your profile and get more eyes on your business.
Microswift has the answer for you! The best way for you to improve your social media game by boosting your exposure, followers, and likes is by investing in paid advertising campaigns. In today’s modern society in 2020, social media dominates the online world. People of all ages, young and old are now using their easily accessible technology to spend hours on social media platforms such as Facebook, Instagram, and Twitter. Social media has now become one of the best places online to market yourself and your business. The truth is that the online world is so competitive nowadays, that if your business is not investing in paid social media ad campaigns, your competitor probably is and every day that you don’t take your social media game to the next level by investing in paid ad campaigns, you risk falling behind. Falling behind means less attraction for your business, which means less potential clients, which means less leads, which means less success for you. Who doesn’t want to amplify their success in 2020? This year is all about transforming your business into the best possible version of itself, finding ultimate success with outstanding marketing. The more you know about professional online marketing, the better understanding you will have when it comes to boosting your business on social media.
If you are interested in knowing more about how paid ad campaigns work on social media and what Microswift’s top tips are to achieving ultimate success through these campaigns, keep reading to find out more…
“Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.“ — Lori Ruff
Choose Your Budget
The first step when it comes to paid social media ad campaigns is choosing your set budget that works best for your business. You need to have a good idea of your business’s short-term and long-term finances and you have to decide if it is the right time for you to invest in paid ad campaigns on social media. Budgeting your finances so that you are able to invest in an opportunity to properly market yourself online is extremely important for the success of your business. If you are able to invest the minimum required amount that social media platforms require for ad campaigns, you are definitely on the right track and can always build upon your budget in the future. The more money you invest, the more success will come out of it.
“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” — Kami Huyse
Discover Your Target Demographic
Once you have chosen your set budget, you will need to have a better understanding of who you are wanting to reach with your ad campaign. When you post organically on social media, you are allowing your direct followers to see your digital media. When you pay for an ad campaign, you are essentially furthering your reach to extend past your followers and target people on social media with your same geographic location, an interest in what your business has to offer, people who follow similar brands/businesses, and people who follow people who follow you (in simple terms, friends of friends). Before investing in an ad campaign, you should get a better understanding of who you want to reach with these paid ad campaigns and who you will reach because there is a difference between the two. You should have a good idea of your similar competitors in your geographic location, the people who have a similar interest in what your business is advertising, and how you can effectively reach the target group of people that the ad campaign is intended for. It is always important to know exactly who you are going to reach when paying for an ad campaign!
“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” — Bonnie Sainsbury
You may not automatically find overnight success with your paid advertising campaigns on social media. Why is that? Well, you need to have patience when it comes to exposure online. It is a process that, if done right, will create long-term success for your business. The more you pay for advertising campaigns, the more your brand pops up on the newsfeed or stories of a certain social media platform, the more your business will be easily recognizable to the general public. It is all about awareness! You can do absolutely everything right when it comes to marketing; you can create an extraordinary website, you can have a killer social media platform, you can have eye-catching digital media… but if you’re not paying for ad campaigns that boost your media to a larger group of people, you won’t find the exposure that you are looking for. Paid ad campaigns have a way higher success rate than organic posting on social media. What you want to strive for is “likes”, “comments”, “profile visits”, and “new followers” because the more exposure of your digital media posts and account means the more the Instagram, Facebook, and Twitter algorithm will pick you up and share your content with more people. That’s how people go viral on the internet, it’s all about exposure and paid ad campaigns are a faster way of achieving that. More exposure = more traffic on your social media profile = more interest in your business = new client leads = more SUCCESS for your business! Do you want to find more success? Try a paid advertising campaign on social media, it’s what your business needs to not just survive, but thrive online!
“Social media is not a media. The key is to listen, engage, and build relationships.” — David Alston