Personalized marketing is referred to as one-to-one marketing, this is when a business uses data to deliver their brand message to an individual. According to an Epsilon survey, 80% of consumers say they are more likely to do business with a brand if it offers personalized experiences; 90% say they find personalization appealing.
Now, personalized marketing won’t work if you don’t stay consistent with it, like with any marketing tactic, you need to make sure you implement this into your current marketing strategy to ensure you will see results in the end. Results won’t just automatically appear if you sit back and and don’t put in the effort. Right now, being personable is more important than ever, consumers take more away from personalized content as it plays to their emotions and entices them. If you haven’t implemented this type of marketing into your digital strategy then now is the time to start! Remember, there’s always room for growth.
How can you get started? Microswift marketing specialists came up with a few ideas of how you can get your business on board with personalized marketing as well as some benefits that come along with this strategy.
Consumers get relevant content
Think about it, wouldn’t you rather see an ad or share a brands message when it’s relevant to what you are searching for? By identifying what your consumers needs are and delivering information in a way that is personable, your business can increase its ROI. Conducting research and looking into data will help you to determine the channels that are used the most by your consumers, that way, you know where you need to be posting your personalized marketing content which can also help you remain consistent on all channels.
Improve customer experience
Usually, customers will be more likely to engage with a brand when they receive something in return. Sending customers a survey asking about their experience and then offering a discount code after they fill out the survey is a great place to start. This is also a good way to collect data because through these online surveys, you will be able to gather information such as customer birthdays, demographics, and email addresses. Why do you want this data? So that you can use it to improve the customers experience the next time they visit your business!
Improve brand loyalty
When a customer comes back to a business time and again, it means they feel valued and respected, what customer doesn’t want that? When you dedicate your time and resources into creating personalized content, you will definitely see positive results in the end.
When it comes to actually forming a successful personalized marketing strategy, there are some things you will need to keep in mind.
Everyone has an email, whether it be a work or personal email, almost everyone checks their email at least once a day, so use that to your advantage. Like we mentioned earlier, through those online surveys, you can collect your customers emails so that your brand can send out personalized messages that directly fit the customers needs and wants. Send them coupons, new info about your business, exciting new offers, reminders and even birthday gifts. This can help a customer feel valued and important to the brand.
Businesses who use video grow revenue 49% faster than non-video users. As a business who wants to be successful in the coming years, you need to include videos into your marketing strategy. You are able to create engaging and customized messages, reach larger audiences, increase your chances of being shared across multiple channels and establish yourself as an authority in your particular industry. Some examples of personalized video content are interactive Instagram reels, Tiktoks, Instagram or Facebook lives, videos from your team wishing customers a happy holiday, live q&a’s or explainer videos. When you plan your content out properly and use the right resources, you truly can make something that is both personable and memorable!
This is where collecting data can really come in handy; you can determine the products or services that a user is most likely to be interested in and you can provide them with recommendations before they checkout. This is a great tactic to use, it’s easier for the consumers too because they don’t have to search up more products, recommendations automatically pop up for them and the average consumer will appreciate this.
To be a successful business, it is very important for you to interact with your consumers over social media. This will help you reach more people, increase engagement, drive traffic to your site, convert leads into customers and help with brand loyalty. Social media is huge now, almost every single business is active on at least one platform. The more active and consistent you are, the higher the chances will be of you being found by new consumers and growing your brand digitally.
It is time for you to personalize your marketing for your business! Being personable will help you drastically improve your marketing strategy and help your business grow.