The sports industry is booming, even throughout the pandemic. This stressful time has put marketers to the test when it comes to producing effective marketing campaigns for sports leagues and teams. These leagues needed to rely on video ads and visual content to keep fans in the loop, increase online visibility, improve sales and boost brand awareness.
If you are active in the sports industry and are wanting to engage with fans on a whole new level, you need to develop a content marketing strategy for your sports team, league or club. Wondering where to begin? Here’s how:
Work with professionals
Of course, your team will have to work closely together in order for your video ad to turn out however, consulting and working with video marketers will give you that overall quality boost. These professionals can create and produce impactful and unique creative videos that’ll capture the attention of surrounding communities. Videos are amazing promotional tools and are extremely popular in the world of sports. Fans appreciate seeing a well-produced video ad online and on television, this is how you can build a strong persona and grow your brand’s presence exponentially.
Now, when it comes to the actual content itself, you’ll want to determine what kind of video would best suit your team or club. This can range from commercial ads to brand stories to short documentaries. It all comes down to what information you want to provide to the public and how you want to portray your sport.
Consistently use social media
We all know how widespread social media has become, even more so since the start of the COVID-19 pandemic. Thanks to social media, industries can market to anyone at any time! We are seeing an ongoing trend where platforms such as TikTok, Instagram and Facebook are pushing out video content a whole lot more as it’s more valuable. Fans can get a behind the scenes glance into the operation of your sports club or some teaser pre-game content. Whatever it may be that you want to show off, you can successfully do so by using tools such as short video clips, stories and branded images.
This is a great way to keep fans up-to-date on industry related news such as any upcoming events, promotions, games/matches and the latest developments on your team.
Share a solid message
Think of a successful advertisement that you’ve seen either on TV or online, do you know the reason why these types of ads do so well? Because they have a clear and concise message that is emotionally impactful. If you want to bring some light onto your league, it starts with a unique message. Basically, your main marketing message should be clear and inspiring, that is what will draw in your fans and other audience members. This plays a big role in increasing awareness and sharing your unique story. Keep in mind that your video needs to be of high quality because that’s how you can deliver an effective video campaign to your target audience.
Video marketing is a fun field to play in where the goal is to promote your sport or team in an entertaining way. When you think about it, where do viewers mostly consume sporting events? Usually, they watch them either on live TV or online, so marketing in the sports industry really in’t any different!
Video marketing can drive engagement like crazy, that is, if you do it the right way. Creating a strategy that works for you will do wonders for your sports team. You can work together with a media production team to get you started in the realm of video marketing.
Take the time now to do some research, discover solutions like Microswift’s media production service so you can get a better understanding of what video marketing is all about!