Duplantis focuses on the use of chic fabrics, hence meaning style and trends but most importantly the brand and its products focus on providing value and benefits to their consumers. Every brand needs to have a story to tell what their business is about and for Duplantis it's all about providing aesthetics and BENEFITS.
Our creative team wanted to make sure to capture the clients vision and bring it to life in a way that fit with their brand and theme. Paying attention to the finest detail from lighting, to backdrops, the change in scenery to even the music. All aspects from this Media production plan had to be in uniform with the brands image at the end.
Our goal was to deliver two Video Ads that spoke visually to targeted audiences while show casing the various Duplantis hair accessories on various models. This had to be done in a way that fit along side their spring/summer promotion campaign. The idea was to introduce the release of a new product that matched the campaigns theme and that needed to be done and presented through a creative approach that appealed to different ages, demographics and audiences. Along side the videography service, we took it up a notch and focused on the idea of a creative photoshoot. One done in an artistic way and delivered in a sense of an Artwork. Now that was a fun challenge that incorporated, photography, modelling, digital editing and distorting of images in the most creative way but yet give life to the product shot in a unique way.
Duplantis focuses on the use of chic fabrics, hence meaning style and trends but most importantly the brand and its products focus on providing value and benefits to their consumers. Every brand needs to have a story to tell what their business is about and for Duplantis it's all about providing aesthetics and BENEFITS. This was our cue to ensure the video ads, photos and creative photography showed the cute, everyday, functional use of their product but at the same time had a bold impression on the viewers eye to shine light on a new product line that can fit into their everyday life in terms of appearance and functionality.
After planning it through with the client, our team got that burst of energy to tie the knots together!
We set out to make sure the Brand shines, in a silky, stylish, marks their identity way! We needed to add our creative touch to the production in a way that glorified the brand and introduced a fresh style, full of care, brand! The timing of each sequence mattered, the placement of each shot had to match the beat. The goal was to ensure the targeted audience felt the power of hair care in every moment.
Two words inspired the team to run with the plan. The client mentioned the campaign theme was simple and beach like flow. As soon we heard that we adapted to the idea immediately. The backdrops were chosen to match the campaign theme, the location was based on a summer influenced idea, the outfits, the makeup, hair, models and music. We understand that each and every campaign needs to flow in its own unique way. We had to give the “Wow” effect to the look and style of the brand. This is what we mean by pre-production plan, we speak to the brand and each ideas echos as an inspiration in our production plan.
Duplantis Hair Accessories Features: