A highlight to the business in a tailored way to allow the audience to personally feel the real experience they would get from interacting with this business. While bringing visibility and value to a business that included advanced features.
Lavender & Eucalyptus Boutique, is a local Oakville business but one with a lot of potential. They focus on detailed customer service and value consumers shopping experience. The goal from this Media Production project was to help and ensure the business put a face to the brand and allow the consumers to see the genuine nature of this flower business.
This business is immersed in a vast florist cultural richness and and needed something that showed the true soul of the brand in the most uplifting way. Our team optimized our ideas to deliver one of a kind cinematic commercial ad focusing on the essence of the businesses fresh, elegant and high quality flower arrangements. The purpose was to allow the business to express their presence digitally but in a Creative way!
Media Production: Videography and Photography/ Creative Product Photoshoot / Digital Editing / Digital Art
For this media production, the best approach was to use clean, simple shots but with a unique twist that added a hinge of significance to the business. How we did that was by incorporating a B-roll inspired sequence to the footage. The B-roll gives the footage captured an extra advantage in terms of enriching the story the brand is set out to tell. This touch added a secret scent to the video bringing it to life. Each shot triggered a “whats next” impression on the audience as each scene picked up from the previous blooming scenes to tell an overall story in the end.
All aspects of the commercial Ad needed to flow and be in sync, from the choice of music that represented the businesses background and history to the location the Ad was shot to emphasis on the businesses local presence to ensuring the proud owner was of focus. The main objective was to deliver a story and to do so our creative team ensures there weren’t any gaps or a dull moment between each frame shoot. Using a B-roll concept allowed us to connect all shots up perfectly with a modern look and feel through out the video ad.
Ultimately our focus was centralized on showing the businesses elegant, blossoming products and services through the creation of various efficient promotional advertising methods; photography and videography. What inspired us to ensure the business stood out from its competitors was the heart and soul the owner, Maya put into the business. Our mission is to ensure the business gets all the attention it deserves. This inspired our team to create a well-branded look for Lavender & Eucalyptus Boutique, one with a strong visual that stood out.
With all this in mind, we were able to highlight the business among its community and were able to tailor and send a vibe to allow the audience to personally feel the real experience they would get from interacting with this business. In the end, the goal was to to bring visibility and value to a business that included advanced features.
Lavender & Eucalyptus Boutique Features: