Blog and Insights

Read More
Digital Marketing

Building Business Branding in 2020

“A brand is not just a name or symbol. At Microswift, there's a meaning and purpose behind any brand we've created.” Branding. What is branding? Why do we need branding? How do we achieve proper branding? Well, branding is defined as long lasting visual identity.
Read More
Creative Marketing

Understand the Creative Marketing Approach - The Future of Marketing

In the past, we have written about Creative Marketing - a way of creating unique, personalized digital media for businesses to increase brand awareness, which ultimately promotes higher sales. We are one of the...
Read More
Digital Marketing

6 Ways Paperless Patient Intake Forms Can Help Your Dental Clinic

With a paperless dental office, you can streamline your operations, saving both time and money. How can paperless patient forms help you do all of these things? Here's a closer look. From paper to paperless, the...
Read More
Creative Marketing

5 Reasons Why Every Business Needs Brand Photography

Professional brand photography is often an item on the expendable list when it comes to business expenses. Whether you are a new business building your website for the first time or a well-established company...
Read More
Design

How We Embrace A Flexible Work Culture at Microswift

At Microswift, things work a bit differently. We are not the regular 9-5 office that you often heard about. Here’s what sets us apart: The 6-Hour Workday‍. We don’t have the typical 8-hour workday. Our employees only work...
Read More
Social Media

Social Media Advertising 2020: The Ultimate Guide to Make the Most Out of Your Ad Budget

In this in-depth article, we will share with you everything you need to know about social media advertising in 2020! A complete guide for beginners to...
Read More
Digital Marketing

New Year New You - 10 New Marketing Strategies to 10X Your Business in 2020

In our past articles, we have talked about marketing trends in 2020. In this article, let’s dive in specific strategies you can do RIGHT NOW to fast track the growth of your business:
Read More
Design

Five Essential Web Design Principles To Skyrocket Your Conversion Rate

We all know that having a good website is important. But how important, exactly? 46% of people say a website’s design is the number 1 indicator if a business is credible or not (according to a study by Stanford...