Plastic surgery marketing can be a bit overwhelming at times, but that doesn’t always have to be the case. If you are wanting to get more consults through digital advertising, we have some good news for you! In this article, you will get a better sense of the main avenues of plastic surgery marketing that’ll get you on the right track to better your practice.
Strategy #1: Pay-per-click advertising
Plastic surgery professionals can boost their practice’s growth with PPC ads. This strategy can raise visibility and draw traffic to a practice’s site. Some other benefits of using PPC ads include audience targeting, attracting clientele, boosting a clinic’s reputation and maximizing ROI.
Strategy #2: Web design
Are you looking to deliver results and grow your plastic surgery practice considerably? You can make you clinic more profitable and stand out from the competition through stellar website designs. You can flourish online with digital hosting, SEO services, maintenance and higher rankings on Google search. An extra bonus is adding a customized touch to your website so that you can make progress in the industry while also staying unique.
Strategy #3: Dominate online with SEO
One of your goals is to be at the top of the search results when people are looking into your services online. A surefire way you can dominate digitally is by boosting your SEO exponentially. You can rank high with keywords like “plastic surgeon near me” or “local plastic surgery clinics” when you use certain SEO strategies. Some of these strategies are location pages on your site, consistency, PPC advertising, video content and social media management.
Strategy #4: Social media
More social media = more visibility. When potential patients are looking online for a plastic surgery clinic, 9 times out of 10 they will look to see if you are active on social media platforms. Nowadays, consumers are more likely to put their trust in brands/businesses that are actively producing content on social media as it shows they are modernized and credible.
Strategy #5: Reviews or testimonials
Reviews play a huge role in potential clients' decision making process; this is why you need to encourage past patient reviews as much as possible. Not only will this establish you as a well-rounded business but it will improve patient experience.
Strategy #6: Video advertising
As of now, 80% of internet traffic comes from videos. Most video content is consumed through social media platforms such as YouTube, Instagram, Facebook and TikTok. What does this mean for you? Well, you need to incorporate video into your marketing plan as much as you possibly can. You can shoot patient testimonials, industry related clips, product/service videos, live Q&A’s or videos introducing your staff! There are endless possibilities with this marketing strategy, but keep in mind that it’s the quality that counts.
In order to successfully drive leads and revenue, you need to develop the best business strategy for your practice—and yes, this includes a marketing plan. If you aren’t familiar with digital marketing for plastic surgery clinics, then you have come to the right place! It’s important to learn the basics and then move up from there, that way, you can use your knowledge to better your strategy and come out on the other end as a winner.