The fashion industry will never die down, there will always be new trends to follow and designs to be discovered. Developing the right kind of marketing strategy to compete in the ever-changing world of fashion can be quite the task but consulting with marketers can help you get the process done a lot more efficiently.
E-commerce has become more and more prominent with each passing year and in order to stay relevant and get your brand’s name out into the open, your marketing strategy needs to be strong and well-panned. This is why our specialists have come up with 8 fashion industry marketing strategies to increase your online presence and foot traffic to your business.
KEEP BRAND LOOK CONSISTENT
Consistency is key when it comes to successful marketing. Fashion brands need to keep up their appearance and maintain the overall appeal. What does your brand stand for? Once you determine your objective, that is when you can focus on your purpose, proposition and personality. Display your unique brand on your social media pages as well as on your website to keep up a consistent image.
APPEAL TO TARGET AUDIENCE’S EMOTIONS
The more that you build up an emotional bond between your brand and your audience, the better it will be for the success of your brand in the future. Developing truthful and emotional relationships with consumers will get them invested in your brand. Create content that evokes some sort of emotion because this is the best way to reach people and call on their needs, wants and desires.
PRODUCE AD CAMPAIGNS
You can deliver highly engaging seasonal or holiday ad campaigns that highlight the products you are offering at that time. Campaigning during peak times will help you obtain more sales and reach larger audiences. Start planning today so you can gain some leverage!
PLAN EMAIL MARKETING CAMPAIGNS
If you haven’t invested time into email marketing, then now is the time to start! We cannot stress enough how important it is to produce impactful and alluring email campaigns to audiences; this is a critical tool for any fashion business. You are able to thoroughly communicate with customers and promote your special offers, show off new collections, highlight certain products and provide information on new trends. There are endless possibilities here, all you have to do is get started and plan away!
PARTNER WITH MARKETING AGENCIES
Imagine how powerful you could be when you have a stellar marketing strategy that increases ROI, brand awareness, reach & engagement and attracts new audiences? What if we told you that you can accomplish this when you partner up with a digital marketing agency? If you can build up an impressive plan with professionals, you can share your brand’s products in a whole new innovative way! It begins by booking a consultation with an agency and from there, that’s when the magic happens.
RUN AN ENTHUSIASTIC BLOG
It’s one thing to have a blog on your website but it’s another when you run a highly impactful and intriguing blog. Blogging is not only a great way to share your expertise online but it also can help you rank higher on search engines. You can increase SEO by using keywords everywhere on your blog; include them in the body of your blog post as well as in your title. What’s even better is that you can let you creative juices flow with this marketing tool. For a fashion brand, you can write articles on industry news, up-and-coming trends, provide style guides, share new product information, etc. Ensure to manage your blog and keep the content coming to engage with your visitors.
BOOST BRAND AWARENESS OVER SOCIALS
Leading back to our first point, you need to keep a consistent branded look across all channels. Social media marketing is one of the main tools to get your business to grow online. Provide style guides on Facebook and Instagram or ask followers to interact with you by posting yes or no outfits, put in the effort to get them to engage with you! YouTube channels are a safe bet because you can expand your efforts to an entirely new audience and this is also an effective way to run video marketing ads.
USE HIGH QUALITY PHOTOS AND VIDEOS OF PRODUCTS
55% of consumers claim a video will help them make a purchasing decision and if a relevant image is paired with information, people retain 65% of that information three days later. The point is, visual content planning matters. Model best selling items, show off different collections, have a sit down chat-with-me session about fashion industry news, host professional speakers on your YouTube channel or over socials to produce compelling content.
Visual content has an unfair advantage when it comes to SEO, why? Because it increases, reach, conversions and engagement!