Blog and Insights

It’s no secret, the internet is a very powerful platform for businesses to market themselves and social media has dominated the online world for many years now. The best way to market your business and gain exposure is through social media. However, the world of social media is so vast… there is Facebook, Instagram, TikTok, Twitter, YouTube, and many more.

You might find that throughout your social media journey, you are not gaining followers as quickly as you had of hoped, or perhaps that extraordinary photo you posted only got a dozen likes. It can be discouraging when you work so hard to build the best possible brand identity for your business and follow up with that by creating outstanding digital media.

When you think about the marketing that you have done in the past for your business, what is your go-to for visuals? What kind of digital media are you using? Is it media that you are taking yourself on your cellphone camera?

One of the most important ways to adapt to the new changes due to the COVID-19 pandemic, is the practice of ‘teledentistry’. What exactly is teledentistry? Microswift has three highly effective and safe solutions to help protect not only you and your team of staff, but also your valued patients.

Now, what exactly does SEO stand for? SEO stands for “Search Engine Optimization”. What is search engine optimization, you might ask? Well, it is defined as the process of boosting the quality and amount of traffic on a particular website by displaying the webpage to the desired demographic of users on a search engine, gradually increasing the rank in which it is displayed on the search result.

Going into the business world in 2020, the competition is fiercely competitive! It doesn’t matter what industry you are specialized in, you always need to be on top of your marketing game to help yourself stand out from all other businesses in the same field of work.

Regardless of how big or small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts.“Blogging is not a business by itself. It is only a promotional platform.” — David Risley

As more and more small businesses move online, it has become important than ever for business owners to market themselves online. SEO (Search Engine Optimization) is your best bet to start creating content and trying to rank it in Google search results.

Going into 2020, you may have been thinking about starting a new business. Maybe you have already started a new business but you don’t have a website yet. Or, you have a website but you feel like it doesn’t match the standard of your competition.

“A brand is not just a name or symbol. At Microswift, there's a meaning and purpose behind any brand we've created.” Branding. What is branding? Why do we need branding? How do we achieve proper branding? Well, branding is defined as long lasting visual identity.