Blog and Insights

Now, what exactly does SEO stand for? SEO stands for “Search Engine Optimization”. What is search engine optimization, you might ask? Well, it is defined as the process of boosting the quality and amount of traffic on a particular website by displaying the webpage to the desired demographic of users on a search engine, gradually increasing the rank in which it is displayed on the search result.

Going into the business world in 2020, the competition is fiercely competitive! It doesn’t matter what industry you are specialized in, you always need to be on top of your marketing game to help yourself stand out from all other businesses in the same field of work.

Regardless of how big or small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts.“Blogging is not a business by itself. It is only a promotional platform.” — David Risley

As more and more small businesses move online, it has become important than ever for business owners to market themselves online. SEO (Search Engine Optimization) is your best bet to start creating content and trying to rank it in Google search results.

Going into 2020, you may have been thinking about starting a new business. Maybe you have already started a new business but you don’t have a website yet. Or, you have a website but you feel like it doesn’t match the standard of your competition.

“A brand is not just a name or symbol. At Microswift, there's a meaning and purpose behind any brand we've created.” Branding. What is branding? Why do we need branding? How do we achieve proper branding? Well, branding is defined as long lasting visual identity.

In the past, we have written about Creative Marketing - a way of creating unique, personalized digital media for businesses to increase brand awareness, which ultimately promotes higher sales. We are one of the...

With a paperless dental office, you can streamline your operations, saving both time and money. How can paperless patient forms help you do all of these things? Here's a closer look. From paper to paperless, the...

Professional brand photography is often an item on the expendable list when it comes to business expenses. Whether you are a new business building your website for the first time or a well-established company...

At Microswift, things work a bit differently. We are not the regular 9-5 office that you often heard about. Here’s what sets us apart: The 6-Hour Workday‍. We don’t have the typical 8-hour workday. Our employees only work...